We’re about to get a close-up look at how a creative and successful business leader is using his remarkable experience and passion to transform the civic and business landscape. It’s the latest chapter in an accomplished life dedicated to creating positive change in diverse communities. In his 22-year career at Microsoft, Robbie Bach led the creation and development of Xbox, the highly popular and successful video gaming system, in addition to other critical creative and leadership roles. In 2015 he published his first book, Xbox Revisited: A Game Plan for Corporate and Civic Renewal, and in 2021 he published his first novel, The Wilkes Insurrection. Robbie continues his leadership as consultant, catalyst, and speaker to civic, corporate, and university communities. In this conversation with Aviv Shahar, Robbie describes his current endeavors as “civic engineering,” the work we do every day to improve and transform our communities. He traces his personal journey from corporate leader to bridge builder — bringing together polarized political leaders in Washington, D.C., by creating new opportunities for working together. Robbie has an insider’s perspective on the role of technology and media in culture and communities, and is open about the religious faith that helps shape his worldview. Robbi e shares with Aviv some of his insights and advice, including:
This conversation is part of the continuing Portals discovery into what is emerging on the frontiers of human experience in this time of profound change. Information about upcoming special events can be found on the Events page. Also visit and subscribe to our YouTube channel.
“The other thing that I think has changed is the whole context of media. I'll say, in particular, social media, but broadcast media has fallen into the same trap, where all of our leaders feel like they're on 24/7. And the problem with that a) God knows who wants to live that life, that's a separate problem. But the bigger problem with that is, if you're on 24/7, in that world, you're constantly trying to make political points. And the fact is, when you got most of these people away from the cameras and away from the keyboard, they're actually pretty reasonable people.” (Robbie)
“When I talk at universities, I do a lot of guest lecturing. And usually, that's business strategy, leadership, the things that you know, come from my Microsoft and Xbox experience. But I always at the end, talked about three things. I talked about faith, I talked about perseverance. And I talked about serendipity.” (Robbie)
“In a dialogue, we're one of the characters here of the words, we must all overcome our fear. We must proclaim the true meaning of Islam. We must make people understand that Islam means peace. And she says, I may not practice all aspects of Islam, but it forms the fabric of my principles and beliefs. It shapes who I am and how I care for others. Islam is a faith-based in modesty, forgiveness, tolerance, and morality. So when I read this, in this paragraph, you obviously you've had to find the sense of empathy and embrace of otherness.” (Robbie)
“ You know, in the middle of summer, there's not a lot of change going on. Things are sort of green, the weather sort of is what it is, and you're sort of waiting for something to happen in winter. Look, something new is going to come from this. The question is, do we see the opportunity to shape it or not? If we just let it happen, what will come may not be to our like, if we see it as an opportunity, we can shape it and turn it into something that is to our liking. That is wonderful. And that gives us the ability for that next generation that I was talking about to have a really fruitful and intentional adventure.” (Robbie)